Why Outsourcing Content Writing for SEO Makes Sense

What happens if you need to create 500 compelling contents every week? Do you think you can still handle the load or is outsourcing an attractive option? This is the time when outsourcing content writing makes sense particularly for search engine optimization.

Digital marketing may seem to be a simple task that can be easily handled by an intern or someone who is just new on the job. Well, this may be true if you are handling just a couple of contents and do not have attract multiple markets.

Content Creation

What if you have an in-house staff, can’t they handle it? Perhaps, but, then again, you need to consider the operational challenge involved in creating content that is not only compelling, but consistent as well. How much manpower are you willing to dedicate to come up with brand-compliant contents that has the power of converting readers to customers?

Quite possibly you have an extremely talented in-house staff that can do the work with quality and precision. But at what cost? Don’t you think that outsourcing content writing for search engine optimization makes sense if it can bring down your operational costs? Have you even thought about scalability?

You have to consider the reality that there are limitations to what your in-house staff can producer regardless how excellent they are. If you outsource your content writing, you can be tapping into a production engine that has access to hundreds of writers that can easily output anywhere from 100 to 5,000 articles a week depending on your needs.

So what happens to your in-house staff? This gives them the luxury of focusing on marketing and content strategies  that will help you maximize the outputs of the content writing. The secret to successful content creation campaigns is to ensure the compelling stories are told. This helps not only to catch, but hold onto the attention of your target market.

The reality is that not everyone is a natural storyteller or a talented writer. If you don’t have this on your team, then all your content creation campaigns would fail. Therefore, it is only logical to outsource to crafty content writers who can do more than a decent job at a fraction of the cost of maintaining an in-house staff.

Staying Flexible

As a business person, how valuable is the ability to dial volumes up or down? Or do away with having to d eal with fixed staffing costs even during lean months? The answer, extremely valuable. Why? Because it gives you greater control over your finances.

Now, you also need to understand that as a business owner, it is not necessary to learn everything. By outsourcing content writing or creation, you can easily dial your volume up or down without having to worry about excessive staffing. Instead of learning how you can be successful at content marketing, you can let experts take care of that so you can focus at what you need to do, which is run the business. This also prevents you from being overwhelmed by all the details and intricacies.

Editorial Quality

Did you know that for most ecommerce businesses, quality editorial work is not their strong suit? For most online businesses, maintaining quality and consistency of content over various languages can be quite challenging.

But if you choose to outsource your content writing, you can benefit from the skills of companies that post less than 0.3% error rate. Without having to delve into details you will be able to create large volume of contents from a pool of dedicated writers and editors using time tested techniques. This can translate to a surge in your sales figures.

How good are you with social media? This is a time consuming activity that can turn frustrating if you do not really know what you are doing. The truth is that social media campaigns must appear several times a day to become effective and generate response. So instead of being overwhelmed by all the noise and activity online, why not consider outsourcing content writing for your search engine optimization.

Speak Globally

How many of your in-house staff can write in different languages? How about someone who has detailed knowledge of linguistics, culture, and shopping habits? These are all factors that you must look into seriously regardless whether you are looking to expand or not.

Outsourcing can give you the luxury of speaking globally while operating locally. Many content writers are capable of creating contents that can cut through various markets and adapt your content to appeal to local audiences. In case you haven’t figured it out yet, speaking your customer’s language is important if you want to achieve conversion.

Another important fact that you should know is that any company that is in expansion requires outsourcing of content writing. Why? Aside from not being able to produce enough materials to achieve your goals, it is virtually impossible to create content and focus on expansion simultaneously. Eventually one will suffer.

Considering that expansion requires concentrated effort, it would be worth investing in outsourcing your content writing. This will help you achieve your business goals while ensuring that you successfully expand the reach of your business.

Content Strategy

Whenever you maintain an in-house staff, you are facing tremendous costs. This can balloon to uncontrollable expenses over time, especially if you are not getting the results that you need. In order to make sure that you get acceptable returns on your investment, you need to double your marketing efforts.

This is where content strategy becomes important. The question is, how familiar are you with content strategy? You can always hire of course, but what would you do once you no longer need their services? Fire them? By outsourcing content writing, there is no need to go through the cycle of hiring and firing content strategy experts. Remember, one of the benefits of outsourcing is flexibility so this becomes a more cost effective option for you.

It is a given that outsourcing may cost a bit more on the surface, but, if you compute it in terms of returns on your investment, you may be surprised to find out that it is worth it. Keep in mind that many individual writers are not adept at content strategy advertising, they are quite limited so the level of output you get will be somewhat less.

Compared to outsourcing where content marketing is their core competence, you will get the benefit of content based on what you really need. This means getting writers to create content based on your content strategy goals.

It is understandable why business owners may be reluctant in going into outsourcing of their content creation. Most common reason is that they are afraid of losing control over the creation process. The truth is that by outsourcing content writing you are actually enforcing and strengthening your control over how your content marketing campaign is executed. Why? Because you have the right to reject or request revisions of the contents if you are not satisfied.

This is why outsourcing content writing for search engine optimization makes sense.