Writing online, especially when it comes to digital marketing, is very different than writing a journal, a book, or any other kind of offline written media. Although there are plenty of bad examples to be had, the truth is that you have only a few moments to gain a reader’s attention online before they will start to seek other sources. That is why when writing online, you need to follow three simple steps: it must be concise, engaging, and informative.
It’s very easy to try and tell your whole life story and the story of your extended family when you are writing online, and there really are no rules about how much or how little you can write. But concise writing is an art form in the key to success. Your writing needs to be tight and to the point. Writing that meanders, goes off topic, talks about unimportant things, or goes for too long on unrelated topics are ones that are going to be ignored, get skipped, or worse yet – drive potential clients off of a website. There are websites where people spend five or six pages talking about how they started the business, when all clients want is information on their pricing. Don’t be like that! Make sure that the information that the client is looking for is easy and quick to be found.
It is also important for your writing to be engaging. Just because writing online isn’t like writing a book doesn’t mean that your content gets to be boring. Engaging content can look like sharing a brief story about how somebody’s life was changed or telling how a business can be turned around or making your sales pitch for why they simply cannot live without your product or service. This sales pitch needs to be one of the strongest portions of your site because this is what is going to convince them to buy your product or service.
The last step in web content writing is it must be informative. It does you no good to have engaging content and concise information if the customer still doesn’t have a firm understanding of what you’re selling, why he needs it, or how much it’s going to cost her. These are the big three that a customer needs to know – why she should go with your service or product, what your service or product is, and an indication of pricing.
This is one of the primary reasons that people hire a digital marketing agency copywriter. By bringing on a professional, you can ensure that your information is easy for your clients and potential customers to find and that it allows you a greater amount of confidence that your site is made up to professional level standards. This can be especially helpful if you have never run a business before or are just starting your business online. Don’t get caught with a second-rate website, be sure you ensure that your clients have all the information they need to go with the best service provider around, you!